B2B SALES LEAD GENERATION

Imagine a scenario wherein, each meeting and/or sales call of your sales team is productive and they interact with prospective customers rather than waste their time on cold calls.

Leave the business of identifying and generating highly qualified sales leads to us, when it comes to generating inquiries and turning them into qualified leads, we know what works and what doesn’t.

The fundamental process in each lead generation campaign remains the same – understand the client’s objectives, study and grasp the product/services of the client, know the target segments, prepare the call script and call plan- customized as per the campaign objective, train the agents, communicate, identify and qualify.

Our strength lies in our highly profiled, proprietary B2B database covering a wide spectrum of industry verticals and our experienced multilingual tele-marketing team with exposure to and understanding of the finer nuances of lead generation.

We leverage our database and the skill sets of our team to ensure communication of the product and services to the decision makers and deliver qualified sales leads to maximize our client’s ROI, within the client’s budget.

Many customers have a highly complex, lengthy sales cycle as well as high ticket sales requirements. Brand Direct specializes in making complex sales by nurturing the leads using intelligent dialogue and deploying drip strategy.

All lead generation campaigns are monitored by our strategic team to ensure:

  • - There is no dilution of Campaign objectives.
  • - The agents have full understanding of the product and services.
    - Script is well understood and practiced before the start of the campaign.
    - Mock Calls are conducted with the client and approval taken.
    - Desired designations constitute the majority of respondents.
    - Lead Qualification process is strictly followed by the team.
    - High Standards are maintained throughout the campaign.
    - Deliver high ROI to the client through propriety in house lead management software.


 

 
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